A short video from a White House dinner featuring Apple CEO Tim Cook has gone viral, not for the guest list or setting, but for Cook’s repeated expressions of gratitude.
The dinner, hosted by US President Donald Trump, brought together technology leaders to discuss investment and innovation.
During the event, Trump praised Cook for his leadership at Apple, calling it “an incredible job with the little company called Apple.”
.@Apple CEO @tim_cook: “I want to thank you for setting the tone such that we could make a major [$600 billion] investment in the United States… That says a lot about your focus and your leadership and your focus on innovation.”
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Cook responded with a polite acknowledgement.
Over the next two minutes, however, he went on to say “thank you” at least eight times, a pattern that quickly drew attention online.
Cook’s viral moment
The video circulated widely on social media platforms, where users noted the frequency of Cook’s responses.
Some described the repetition as unusual, while others viewed it as a diplomatic effort in a high-profile political setting.
Edited clips highlighting the rapid succession of acknowledgements added to the lighthearted nature of the online commentary.
Replying to @firstadopter
That still wasn’t enough for JD Vance.
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Replying to @firstadopter
Steve Jobs would never bend the knee in a billion years.
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Cook’s comments during the dinner consistently centred on gratitude.
He thanked Trump for the invitation, acknowledged the role of both the president and the First Lady in creating what he described as a supportive environment for investment, and credited the administration for backing American companies abroad.
He also praised the First Lady’s focus on education, calling it “the great equaliser.”
Apple’s US Investment
The conversation eventually turned to Apple’s financial commitments in the United States.
Trump asked Cook about the scale of planned investments, to which the Apple CEO responded, “$600 billion.”
Trump followed up with his own “thank you,” prompting another round of Cook’s acknowledgements.
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