BISON has announced the launch of BISON Select, a new customer program designed for active traders, expanding its offering with additional services, trading conditions, and platform tools.
The initiative targets users with higher trading volumes and reflects a broader move among retail crypto platforms to segment users based on activity and engagement.
Tiered Program Targets High-Volume Traders
BISON Select is structured across three levels, Silver, Gold, and Platinum, based on a minimum trading volume of €40,000 over a 12-month period. Benefits increase progressively as users move up the tiers.
The program introduces a range of incentives aimed at retaining active traders and encouraging higher engagement within the platform.
These include trading-related perks as well as service-based features such as dedicated support and community access.
The structure aligns with a wider industry approach of rewarding volume and frequency.
Dr. Ulli Spankowski, CEO and Co-Founder of BISON, commented, “With BISON Select, we are creating a compelling offering for active investors who value quality, security, and personal service. We have a loyal base of top customers, and we aim to further strengthen these valuable relationships while also supporting those looking to intensify their trading activities and pursue their investment goals. In doing so, BISON positions itself as a trusted partner, with transparency, reliability, and personalized service as top priorities.”
Trading Incentives And Cashback Introduced
The program includes crypto cashback incentives, with users eligible to receive up to €500 annually in Bitcoin based on trading activity. This introduces a reward mechanism tied directly to transaction volume.
In parallel, commission-free stock trading is offered, with Platinum-level users able to execute trades without order fees.
These incentives aim to consolidate trading activity within the platform rather than across multiple providers.
The combination of crypto and traditional asset incentives reflects a multi-asset positioning strategy.
Platform Tools Focus On Tax Awareness
A new holding period tracker has been introduced within the app, allowing users to monitor when crypto assets reach the one-year holding threshold relevant for tax treatment in certain jurisdictions.
The tool is designed to provide visibility into potential tax implications without offering advisory services.
In addition, users can access discounted tax reporting services through integration with Blockpit.
This reflects growing demand for tax-related functionality within crypto trading platforms.
Service Layer Expanded With Dedicated Support
BISON Select includes access to personal account managers and prioritized support, with callback services available for higher-tier users.
The program also removes standard deposit limits, allowing users to fund accounts without predefined caps.
These changes introduce a service model closer to that of traditional brokerage relationships.
The addition of dedicated support suggests a shift toward higher-touch engagement for selected users.
Community And Referral Features Added
The program incorporates a community component, with access to exclusive events and networking opportunities for members.
Referral incentives have also been expanded, with increased bonuses paid in Ethereum for successful user referrals.
These features aim to strengthen user retention through network effects and peer interaction.
The inclusion of community elements reflects a broader trend across trading platforms.
Spankowski said, “BISON Select is our response to the needs of active traders. In addition to improved conditions, BISON Select gives members the opportunity to be part of a community that offers expert insights and a network of engaged investors.”
Exchange-Backed Platform Expands Offering
BISON operates as the retail crypto platform of Boerse Stuttgart Group, positioning itself within a regulated exchange environment.
The launch of BISON Select extends its existing product set with a premium layer aimed at higher-value users.
This move follows increased competition among crypto platforms to differentiate through services rather than pricing alone.
The introduction of tiered benefits suggests further segmentation within the retail trading market.
Takeaway
BISON Select signals a shift toward tiered service models in retail crypto trading, where platforms compete on incentives, tools, and support rather than access alone. For active traders, the combination of cashback, tax tracking, and dedicated service may improve platform stickiness, while also increasing concentration risk if users rely on a single provider for multiple asset classes.
